Amy J. Stoddard Marketing & Design logo

Popular Services

Amy J. Stoddard Marketing & Design Blog

Tuesday, 21 April 2015 00:00

It's Live! Mobile Friendly Website for Binghamton Insurance Company Featured

Written by Amy J. Stoddard
Rate this item
(1 Vote)

Gaetani Responsive-Mockup-WebsiteBack in 2009 Gaetani Insurance of Binghamton, NY asked my team to build them a great website. They considered images of burning buildings, crashing cars and even developing a mascot as they talked about what they wanted their new website to look like back then.

Fast forward to 2015. Technology sure has changed in the last six (6) years! It's no longer about movement and Flash, it's about how mobile friendly you are. How quickly can visitors to your website find the information they're looking for and take that next call to action.

When I talked with Gaetani about how much the online world has changed and how their website wasn't displaying well on smartphones and tablets, they knew it was time for an upgrade. But was it worth the investment?

Gaetani Insurance said "Yes!". They're now proudly promoting their new website at My company is also thrilled to help them join the wonderful world of social media. Their business Facebook page is now branded to match the look and feel of their new website. We're also working with them on a 30 day kickstart program to ease them into this new social media arena.

Thanks for the privilege of working with you, Gaetani Insurance! For those of you reading this, if you're looking for personal or business insurance, talk with Joe or Pat at Gaetani Insurance. They've helped many businesses save money and enjoy the entire experience. Check out what other business owners had to say

Thursday, 08 January 2015 00:00

Thaw That Icy Grip - Make Your Logo Work for You Featured

Written by Amy J. Stoddard
Rate this item
(1 Vote)

AJS Logo Design ImageFreezing temperatures here in Binghamton, NY aren't the only things trying to hold up progress. I just talked with a successful business owner who said he still doesn't have a solid logo to use for his business. He's always wanted a good logo, but the file of ideas sat in the office and never went anywhere. After one of his employees suggested he should get a professional logo designed, this business owner realized it was time to move forward and not let the undefined logo hold up progress any longer. It's time to proudly show people who they are and build their brand.

Check out this story of another business owner who said, "Yes" to a new logo:

"I opened my Aviation Services business and struggled with a Logo that could be a company brand. I met Amy and after a brief conversation, I knew Amy and her team were up to the task. Now I have a very recognizable logo, that draws attention, and will make people curious to know more. I love to fly, and her team accurately synthesized my previous military experience, my demeanor, and my Steve Canyon fondness into a Logo that represented my company. If you are on the fence of who to hire and why, I will tell you now that you'll be very pleased (beyond expectations)!"

Greg Scheer
Bubba-J Aviation Services, Inc.
U-2 Solo #806

Endicott NY Sky Rides

Considering a logo? Or a new one?
Here's some things to keep in mind during the logo design process:
- How will the logo look blown up? How will it look shrunk down?
  o How easy will it be to read your logo at a glance on a moving vehicle?
  o How will the logo look on a smartphone?
- Could your logo easily be mistaken for something else?
- How easy will it be to print the logo on a shirt?
- How easy will it be to embroider the logo on a shirt or hat?
- How will the logo look in black and white?

Already have a great logo?
I'd love to hear which of these items you've branded, or what unique items you've found to be successful:
- Business cards
- Website
- Social media
- Print material
- Shirts, hats, jackets
- Giveaway items (mugs, pens, etc.)

Check out some fun logos we had the privilege of designing!

Release that icy grip an undefined logo is trying to have on you. Let us help identify a logo you'll be proud to show off. Contact Amy at 607.427.2849 or fill out this form.

Enter our Logo contest where you have the chance to win a free, custom logo design valued at $600. Contest running until Tuesday, January 13, 2015 at 8pm ET.

a Rafflecopter giveaway



Friday, 26 December 2014 00:00

How a Military Veteran from Vestal, NY Helped Launch My Website Design Business Featured

Written by Amy J. Stoddard
Rate this item
(3 votes)

AJS Blog Post Pic Dec 2014Life has a way of sending the right influencers at crucial moments to help guide us. My life took a dramatic change at one such crossroad.

My grandfather enlisted in the Navy during WWII when he was 17. He was passionate about preserving our freedom, and now my family was looking for a way to express our gratitude for his service. So my dad started a business to honor military veterans, "So Proudly We Hail".

I was given the task of lining up advertising and producing the supporting business website and print materials. This was all very new to me, but I loved the thrill of marketing a business and honoring our military veterans. That is, I did enjoy it until I realized the website design company I hired was not going to have the website ready in time.

Would we crash and burn? Or would we find a way to rise above?

A week before the print ads were released, a friend referred me to a website design company in Binghamton. They produced a beautiful website design for us. Our marketing campaigns launched and, shortly after, the newspaper interviewed our company and some of the veterans and their families. From there we were contacted for a TV interview. It was thrilling to see these influencers come along at just the right time to change the course of our family business.

But this was just the beginning. A love of website design and marketing had really been fueled in me. I received a call from the website company in Binghamton, NY, whom I had worked with, asking if I would help them generate leads and better serve their clients. I said "YES" and enjoyed learning more over the next couple years. From there I started my own website design company in the Greater Binghamton area, but it all comes back to the day we decided to honor my grandfather.

I realized, though, that this wasn't just a random event that so dramatically changed my future. My path was being shaped much further back by great influencers.

My dad is a man of great vision and taught me from a young age that anything is possible. He also instilled a love of business, finance, marketing and honorable character by setting an example and allowing me to be a part of anything he was involved in...he set my sisters and I up selling Uncle John's Sweet Corn at a young age, he gave me a book to track my finances at age 11, he let me help pilot his plane while he took aerial photographs, he infused enthusiasm for our entire family to help build our house from the ground up, and he taught me to enjoy the journey.

Today I found a note my mom wrote to me a few years ago that seemed to sum things up appropriately: "It is so easy to get discouraged with how things go in life – one day you see hope or determine to be content and the next day all hopes are dashed because this or that happens – kind of like a roller coaster ride (you like the thrill of those rides – don't you?). Well hang and each new day when "obstacles" come may you stand strong...keep the bar down and hold on."

Behind the scenes there are always influencers at work. I'm blessed to have a long list of people who have invested in my life. I would count it a privilege to play a role in investing in you and your business and helping you see the success you've envisioned.

P.S. Our So Proudly We Hail business is no longer operational, but it was a great stepping-stone. Maybe one day soon we'll open the doors back up.

Thursday, 18 December 2014 00:00

Connecting with Energy Givers - Binghamton and Beyond Featured

Written by Amy J. Stoddard
Rate this item
(2 votes)

Website Design BinghamtonEver been around someone who always seems to be filled with life? They radiate with energy and enthusiasm. One thing I appreciate about my web design business is the privilege of connecting with business owners and individuals who permeate with great qualities. These connections make my world a better place by infusing energy into my daily work activities. I learn from their challenges and successes, and hopefully give back energy and enthusiasm.

Here's 10 quick tips I've found for making great connections (because the more the merrier!):

1. When I intentionally listen to what others have to offer and what they are looking for, I'm amazed at how quickly I find a solid connection. Several weeks ago while on a trip, I suddenly realized I was in my own little world and not really listening. I snapped out of it and found a wonderful connection that turned into multiple leads without even trying.

2. Be creative, show you sincerely care. I love looking for ways to facilitate introductions. Sometimes it's as simple as shooting out a text, other times it may involve demoing the product/service, or hosting a networking lunch.

3. Let others know what you're looking for. Your key networkers will spread the word. This past weekend one of my networking contacts met a businessman who offered the exact service I was in need of. Let others work for you, while you work for them. Life is built on teamwork.

4. Follow-up immediately on referrals. We all like to be taken seriously. I've found when I act on referrals right away, chances are I'll be awarded the opportunity. Plus, your contact is now seen as a hero, and your newest hero is now thanking you for taking such great care of their connections.

5. Follow through with what you've started. If you've told someone you'd make a connection for them, make it a priority. I've found it's best to avoid making promises I can't keep. Help facilitate connections, but avoid forcing them.

Six. Have Fun! If some networking opportunities seem to fall flat, move on, mix things up. Last week I met with a group of business owners in the Binghamton area that didn't seem to go anywhere. I sure was surprised when one of the business contacts followed up and said they needed custom programming and coding for a website.

7. Make it a way of life. Fit it into your every day conversation. Enjoy getting to know the people around you. Even my grandparents send me leads on website coding and design. All I have to do is stop by, chat about life, and next thing you know, my phone is ringing from their referrals. Allow others to be a part of your success.

8. Exceptional customer service goes a long way in encouraging my clients to spread the word to their connections. Give people something great to talk about. Whenever challenges come up, face them head-on. I've found challenges tend to cause my clients to have more respect and admiration for my company.

9. Be approachable. I call it the "Yes" face. I love being the point person. Looking for something? Even if it's not custom programming or coding for a website, I just might have a connection. Ask away!

10. Be yourself. We can all read right through those who have a "hidden" agenda or are only looking out for their own best interest. Sow good seeds and you'll reap an incredible harvest. After being in the website coding and design business for six (6) years, I can say the return is well worth the effort.

I'm always looking for more great connections! What tips have you found helpful in connecting with others? I'd love to hear them.

Thursday, 11 December 2014 00:00

New Website Design Launch Party Featured

Written by Amy J. Stoddard
Rate this item
(2 votes)

New Website Design Ithaca NYIt's time to turn on the big screen, pull out the popcorn and open the energy drinks! We're here with one of my clients to reveal the new website my team designed.

This is one of my favorite moments in the entire website design process.

• My client has described what they're looking for in a new website.
• We've listened and put all our graphic design skills to work.
• The new website design is poised and ready for launch.

Every client experiences the anticipation of seeing the website they've envisioned come to life. In fact, I catch myself holding my breath, too, as I watch their faces to see how they will react.

Friday, 11 April 2014 00:00

The Heartbleed Vulnerability Featured

Written by Amy J. Stoddard
Rate this item
(0 votes)

 heartbleeding bugWe want to assure you that the security of our customers is always a top priority. We began addressing the Heartbleed vulnerability issue immediately upon disclosure and have successfully applied patches to all of our platforms. The likelihood that private information was compromised is very minimal due to the lack of a public exploit at the time of the disclosure. We will continue to work to protect the security of our customers and their data.

Friday, 21 February 2014 16:18

The Launch of New York Dental Group's New Website Featured

Written by Amy J. Stoddard
Rate this item
(0 votes)

nydentalgroup stoddardAmy J Stoddard, Marketing & Design is very happy to announce the launch of New York Dental Group’s new website. The website design was developed using the powerful content management system Joomla. You’ll notice how the modern, professional website design has a very high usability factor due to the responsive website layout that can adapt to any screen size and device.

Monday, 03 February 2014 20:34

Connecting With Greatness Featured

Written by Amy J. Stoddard
Rate this item
(0 votes)

Manning Autographed JerseySo Super Bowl Sunday I had my picture taken with my friends’ Peyton Manning autographed jersey (yep, that’s his Colts’ jersey). Wish it was mine, it’s worth quite a bit!

But then Manning’s team lost in the Super Bowl and I had to ask myself: Is Peyton Manning still worth being associated with? 

Of course! Everyone wants to be connected with greatness. In fact, Manning was awarded a record 5th MVP award this past Saturday, and that got me thinking…

In just the last few days we’ve had many opportunities for connecting with greatness and marketing to the public. 

Tuesday, 07 January 2014 00:00

Excellence – Knowing What It Takes To Get Your Project Off The Ground Featured

Written by Amy J. Stoddard
Rate this item
(2 votes)

Amy RobHolland ConnectingWithExpertsI love surrounding myself with people who put forth exceptional effort to excel above the norm. When I hear how they developed the desire to become the best and what fueled that passion, their enthusiasm energizes me.

 One area of excellence I’ve always appreciated is flying. At a young age my dad instilled a love of taking to the skies. I’ve enjoyed learning about the various flying machines, learning to fly before I was old enough to get a license, and flying in an open cockpit.

Friday, 03 January 2014 00:00

Creating A Following: Social Media Meets Real-Life Featured

Written by Amy J. Stoddard
Rate this item
(2 votes)

Jared CampbellWhen it comes to developing a following, I had an eye-opening experience this past weekend.

In a world where social media is so impactful, it made me consider how valuable real-life interactions are. Granted, I’m one of the first ones to utilize social networking for growing my business, but what if we could combine social with real life?

At the latest CD release party for Jared Campbell, I saw first-hand why it was sold out. Jared is a local artist who has worked his way into the hearts of fans that will forever be his followers.

How has he done this? By intentionally connecting with real people.


  • Web Design Testimonials

    Each and every one of our clients has given us a fresh outlook and impacted who we are. We’re sincerely grateful for the wonderful businesses we work with and thought you’d enjoy hearing about their experiences in working with us.

    performance auto thumb


    Chris Butora
    Performance Auto Sport

    "The new site has helped me by leaps and bounds. Appreciate the quality and your attention to detail." Visit Website


    Tim Cappellett
    VP Sales and Marketing Oryx Insurance

    "If you are looking for an organized and articulate person, I can think of no better person than Amy. Amy has always been extremely responsive to any request I have asked of her."Visit Website
    cotb new thumb

    Ryan Hurba
    Camp Director, Binghamton University

    "Thanks for everything. I love the website and I love working with you. First Class!”Visit Website
  • Graphic Design Testimonials

    Each and every one of our clients has given us a fresh outlook and impacted who we are. We’re sincerely grateful for the wonderful businesses we work with and thought you’d enjoy hearing about their experiences in working with us.

    Bill Drage
    Owner, New York Boating Club

    "After almost two years of working with Amy, she and her team have taken each project from just a vision to reality. We won’t be looking any further for our web or marketing requirements." Visit Website

    Dan Mori,
    President Employment Solutions

    "I have been working with Amy for a few years, and have never been let down! She always goes above and beyond. She always makes us feel like her only client."
    jlp hair thumb

    Brian & Jennifer Peacock
Owners of JLP Hair Design, LLC

    "My wife had always dreamed of owning her own business and with the help of Amy J. Stoddard we were able to fulfill that dream.”
  • Web Design Testimonials

    Each and every one of our clients has given us a fresh outlook and impacted who we are. We’re sincerely grateful for the wonderful businesses we work with and thought you’d enjoy hearing about their experiences in working with us
    draught thumb


    Edgar Warriner
    Draught Team

    "Amy J. Stoddard Marketing did a fantastic job! Not only with web design but project management. As with most business owners, we are distracted and hard to nail down. Amy's team did a wonderful job all the way around! Highly recommended." 



    Robert Warholic
    President – Youth Golf Association

    "It has been a great pleasure working with Amy and I look forward to many more years of working together." Visit Website

    The Zielewicz Family
    Owners, Hybridry

    "Thank you very much for the beautiful web page! We are very pleased with it!”

S5 Box