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Amy J. Stoddard Marketing & Design, LLC - Items filtered by date: November 2014

AJS Blog Post Pic Dec 2014Life has a way of sending the right influencers at crucial moments to help guide us. My life took a dramatic change at one such crossroad.

My grandfather enlisted in the Navy during WWII when he was 17. He was passionate about preserving our freedom, and now my family was looking for a way to express our gratitude for his service. So my dad started a business to honor military veterans, "So Proudly We Hail".

I was given the task of lining up advertising and producing the supporting business website and print materials. This was all very new to me, but I loved the thrill of marketing a business and honoring our military veterans. That is, I did enjoy it until I realized the website design company I hired was not going to have the website ready in time.

Would we crash and burn? Or would we find a way to rise above?

A week before the print ads were released, a friend referred me to a website design company in Binghamton. They produced a beautiful website design for us. Our marketing campaigns launched and, shortly after, the newspaper interviewed our company and some of the veterans and their families. From there we were contacted for a TV interview. It was thrilling to see these influencers come along at just the right time to change the course of our family business.

But this was just the beginning. A love of website design and marketing had really been fueled in me. I received a call from the website company in Binghamton, NY, whom I had worked with, asking if I would help them generate leads and better serve their clients. I said "YES" and enjoyed learning more over the next couple years. From there I started my own website design company in the Greater Binghamton area, but it all comes back to the day we decided to honor my grandfather.

I realized, though, that this wasn't just a random event that so dramatically changed my future. My path was being shaped much further back by great influencers.

My dad is a man of great vision and taught me from a young age that anything is possible. He also instilled a love of business, finance, marketing and honorable character by setting an example and allowing me to be a part of anything he was involved in...he set my sisters and I up selling Uncle John's Sweet Corn at a young age, he gave me a book to track my finances at age 11, he let me help pilot his plane while he took aerial photographs, he infused enthusiasm for our entire family to help build our house from the ground up, and he taught me to enjoy the journey.

Today I found a note my mom wrote to me a few years ago that seemed to sum things up appropriately: "It is so easy to get discouraged with how things go in life – one day you see hope or determine to be content and the next day all hopes are dashed because this or that happens – kind of like a roller coaster ride (you like the thrill of those rides – don't you?). Well hang and each new day when "obstacles" come may you stand strong...keep the bar down and hold on."

Behind the scenes there are always influencers at work. I'm blessed to have a long list of people who have invested in my life. I would count it a privilege to play a role in investing in you and your business and helping you see the success you've envisioned.

P.S. Our So Proudly We Hail business is no longer operational, but it was a great stepping-stone. Maybe one day soon we'll open the doors back up.

Published in Blog

Website Design BinghamtonEver been around someone who always seems to be filled with life? They radiate with energy and enthusiasm. One thing I appreciate about my web design business is the privilege of connecting with business owners and individuals who permeate with great qualities. These connections make my world a better place by infusing energy into my daily work activities. I learn from their challenges and successes, and hopefully give back energy and enthusiasm.

Here's 10 quick tips I've found for making great connections (because the more the merrier!):

1. When I intentionally listen to what others have to offer and what they are looking for, I'm amazed at how quickly I find a solid connection. Several weeks ago while on a trip, I suddenly realized I was in my own little world and not really listening. I snapped out of it and found a wonderful connection that turned into multiple leads without even trying.

2. Be creative, show you sincerely care. I love looking for ways to facilitate introductions. Sometimes it's as simple as shooting out a text, other times it may involve demoing the product/service, or hosting a networking lunch.

3. Let others know what you're looking for. Your key networkers will spread the word. This past weekend one of my networking contacts met a businessman who offered the exact service I was in need of. Let others work for you, while you work for them. Life is built on teamwork.

4. Follow-up immediately on referrals. We all like to be taken seriously. I've found when I act on referrals right away, chances are I'll be awarded the opportunity. Plus, your contact is now seen as a hero, and your newest hero is now thanking you for taking such great care of their connections.

5. Follow through with what you've started. If you've told someone you'd make a connection for them, make it a priority. I've found it's best to avoid making promises I can't keep. Help facilitate connections, but avoid forcing them.

Six. Have Fun! If some networking opportunities seem to fall flat, move on, mix things up. Last week I met with a group of business owners in the Binghamton area that didn't seem to go anywhere. I sure was surprised when one of the business contacts followed up and said they needed custom programming and coding for a website.

7. Make it a way of life. Fit it into your every day conversation. Enjoy getting to know the people around you. Even my grandparents send me leads on website coding and design. All I have to do is stop by, chat about life, and next thing you know, my phone is ringing from their referrals. Allow others to be a part of your success.

8. Exceptional customer service goes a long way in encouraging my clients to spread the word to their connections. Give people something great to talk about. Whenever challenges come up, face them head-on. I've found challenges tend to cause my clients to have more respect and admiration for my company.

9. Be approachable. I call it the "Yes" face. I love being the point person. Looking for something? Even if it's not custom programming or coding for a website, I just might have a connection. Ask away!

10. Be yourself. We can all read right through those who have a "hidden" agenda or are only looking out for their own best interest. Sow good seeds and you'll reap an incredible harvest. After being in the website coding and design business for six (6) years, I can say the return is well worth the effort.

I'm always looking for more great connections! What tips have you found helpful in connecting with others? I'd love to hear them.

Published in Blog
Thursday, 11 December 2014 00:00

New Website Design Launch Party

New Website Design Ithaca NYIt's time to turn on the big screen, pull out the popcorn and open the energy drinks! We're here with one of my clients to reveal the new website my team designed.

This is one of my favorite moments in the entire website design process.

• My client has described what they're looking for in a new website.
• We've listened and put all our graphic design skills to work.
• The new website design is poised and ready for launch.

Every client experiences the anticipation of seeing the website they've envisioned come to life. In fact, I catch myself holding my breath, too, as I watch their faces to see how they will react.

Published in Blog


  • Web Design Testimonials

    Each and every one of our clients has given us a fresh outlook and impacted who we are. We’re sincerely grateful for the wonderful businesses we work with and thought you’d enjoy hearing about their experiences in working with us.

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    Chris Butora
    Performance Auto Sport

    "The new site has helped me by leaps and bounds. Appreciate the quality and your attention to detail." Visit Website


    Tim Cappellett
    VP Sales and Marketing Oryx Insurance

    "If you are looking for an organized and articulate person, I can think of no better person than Amy. Amy has always been extremely responsive to any request I have asked of her." Visit Website
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    Ryan Hurba
    Camp Director, Binghamton University

    "Thanks for everything. I love the website and I love working with you. First Class!” Visit Website
  • Graphic Design Testimonials

    Each and every one of our clients has given us a fresh outlook and impacted who we are. We’re sincerely grateful for the wonderful businesses we work with and thought you’d enjoy hearing about their experiences in working with us.

    Bill Drage
    Owner, New York Boating Club

    "After almost two years of working with Amy, she and her team have taken each project from just a vision to reality. We won’t be looking any further for our web or marketing requirements." Visit Website

    Dan Mori,
    President Employment Solutions

    "I have been working with Amy for a few years, and have never been let down! She always goes above and beyond. She always makes us feel like her only client." 
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    Brian & Jennifer Peacock
Owners of JLP Hair Design, LLC

    "My wife had always dreamed of owning her own business and with the help of Amy J. Stoddard we were able to fulfill that dream.” Visit Website
  • Web Design Testimonials

    Each and every one of our clients has given us a fresh outlook and impacted who we are. We’re sincerely grateful for the wonderful businesses we work with and thought you’d enjoy hearing about their experiences in working with us
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    Edgar Warriner
    Draught Team

    "Amy J. Stoddard Marketing did a fantastic job! Not only with web design but project management. As with most business owners, we are distracted and hard to nail down. Amy's team did a wonderful job all the way around! Highly recommended." Visit Website



    Robert Warholic
    President – Youth Golf Association

    "It has been a great pleasure working with Amy and I look forward to many more years of working together." Visit Website

    The Zielewicz Family
    Owners, Hybridry

    "Thank you very much for the beautiful web page! We are very pleased with it!” Visit Website

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